The Story

Bruce and Brad Biehl were introduced to the wine industry in the late 1970's after working in agriculture during their youth. Bruce leased his first vineyard in 1978 and began developing independent vineyards in the Willamette Valley while earning his degree from Oregon State University in Agriculture Resource and Economics. Since graduating school, Bruce has developed over 140 vineyard operations in 13 counties within Oregon.

Meanwhile, Brad Biehl graduated from UC Davis with a Viticulture and Oenology degree, then moved to Provence in Southern France to co-manage Chateau Revelette. Brad returned to Oregon in 1990 to work with Bruce developing vineyard sites. In 1991 Brad was recruited by Ed King to build one of Oregon's premiere wineries, King Estate.

In 2000, Bruce and wife Bettina opened the doors of Eugene Wine Cellars. Bruce continues his management of independent vineyards, while providing custom wine development services, private label wines, and bulk wine products.

Eugene Wine Cellars and b2 Wines were a mere “twinkle in the eye” of Bruce Biehl back in 1998.  With Bruce’s guidance this “urban winery” was founded and established in the Whitaker neighborhood near downtown Eugene, Oregon.  The winery has evolved, from humble beginnings, to offer consistent wine of world class standards.  Specializing in small lot fermentations, and vineyard blends that produce some of the finest wines the state of Oregon offers.  B2 wines are produced in a modern well-equipped winery, and the wines are crafted by dedicated winemakers who truly understand how to make “stand out”  Oregon wines.